As zero click searches surge, getting prospects to your website organically is getting harder. SEO and content still play critical roles, but information consumption and engagement habits have shifted to social media. You have to be there too.
Use your unique voice. But louder.
It’s noisy on social media. You need to stand out.
The good news is that you have a unique product, are appreciated and trusted by your customers and are human, just like your customers.
A social media marketing strategy leverages all this, extending what you do for your business every day.
Social media should be easy
It can’t take up an hour of your time every day.
It does require an investment, including your time, but a well executed plan will feel effortless. At the same time, what you share on social media needs to be honest, useful and sound genuine.
Social media advertising
It’s the quickest way to reach your audience, and new audiences. Done right, it doesn’t have to cost much.
It’s also important for growing brand awareness, which is an often overlooked tactic.