Let me help you place CRM at the heart of you work so you have a 360 degree view of your business
CRMs used to be a type of platform only Enterprise could afford. Now, a wide range of options are affordable for small businesses, startups and solopreneurs.
You’re not just replacing a spreadsheet. You’re identifying and formalising the Sales process, to make it faster, manageable and more predictable.
The central source of truth about your customers
This makes Sales’ life easier, Marketing more precise and if you’re using AI, more context for its answers.
The added benefit is that a better understanding of your customers translates to a better service and higher satisfaction.
Keeping it simple
CRM implementations are multi-million projects for Enterprise. But the investment for smaller businesses is minimal.
There are plenty of free or low-cost CRM platforms that can serve you well until your business grows to a point that a bigger investment makes commercial sense.
I have worked with a number of CRM platforms, such as:
The trick is to keep it simple. For example, if you only have a handful of leads coming in every week, you don’t need automation to handle replies – just email them back individually.