The cost of production professional work, whether a design or video asset has dropped significantly thanks to AI.
This means your money can be spent on research and art direction, which is what ensures the creative you need actually works for your business.
An example: development of a logo.
The time spent on research an development has reduced by around 50%, so what used to take 3 hours now takes about 1 and a half..
The time spent on actual execution has more than halved. If a designer took 3 hours to produce a logo, now takes 1.
Here’s the important part: you should benefit from this, rather than the agency enjoying a bigger margin.