SEO is alive and well, and not under threat from ChatGPT. New research shows that Google Search grew 20% last year, and that it receives more than 300 times the requests that AI.
Optimizing for local search remains very important too, as search habits haven’t changed.
What is certain, though, is that AI is going to change dramatically how people search for, find and access content. Now is a good time to prepare for this generational shift.
Our approach to SEO
The fundamentals still apply: publishing high quality, relevant content, and making sure a website is optimised for SEO. Not just the technical aspect, but building an information architecture that works well for both robots (for indexing) and humans.
We start with keyword research, to get a sense of what people are looking for in the market, what is currently ranking and what the gaps are. This informs a content and PR strategy that necessarily needs to span multiple months, but we look for the quick wins too.
Google My Business
If your customers are local Google Business Profile is a must, and central to your Marketing strategy. Set up is straight forward, and we can help you manage your profile as part of broader content and social media activities.
Artificial Intelligence Optimisation (AIO)
We give AI consideration too, striking a balance between what needs to be fed to language learning models, and what should be excluded.