Milk carton icon
ABOUT

Digital Marketing for Ambitious Tech Startups

I help startups, indie tech cos and agencies build traction - lean, fast, and affordable.

How I can help

I help busy tech founders set up and run a lean and effective marketing function

Over the years I’ve helped a number of software and infrastructure businesses, as well as WordPress product companies, get their marketing up and running.

I’ve also consulted with agencies on client projects and their own marketing efforts.

My sweet spot: working with small developer teams who don’t have the time to figure out marketing.

How I can help

  • Get the fundamentals right – product market fit, brand, value proposition, positioning and messaging
  • Strategy & GTM – Finding the quickest path to growth (and how to measure success)
  • Planning, Management & Ops – Designing and building the right ‘Marketing OS’
  • GTM Tactics & Execution – Help plan, design and build what you need to go to market
  • Resourcing – Finding the right people when you’re ready to hire
  • Business intelligence – Creating reports, dashboards and keeping an eye on KPIs
  • Fractional Support – An ongoing engagement to ensure everything is running smoothly and you’re hitting targets

If you don’t know what you need, I can help you figure that out.

Tech and dev agency brands I’ve worked with

Mindspun Logo
Press Labs logo
WPBakery logo
Convesio logo
FlexRule logo
Engine Room Agency logo
Collagis logo
About me

I’ve spent half of my career building and managing digital products and the other half marketing them.

I’m heavily involved in the WordPress community and passionate about  Open Source.

I am based in Melbourne, Australia, and work with brands globlally.

How I work
  • Fractional
  • Advisory
  • Project-based
  • Agency consultant
Social Media
Pricing

How to make marketing afforable for startups

The key is to develop the right strategy – what works for your product, your market and the resources you have.

The first step is to determine if you have product-market fit. If you don’t, everything you do, and the risk of failing, will be much higher,

  • Use my strategy framework - you do most of the work, I guide the process
  • Take a founder-led approach — build relationships and get in front of people yourself
  • Go narrow on GTM — focus on quick wins, see what works and expand
  • Work in small, iterative cycles - agile, lean and process-driven
  • Keep execution simple and repeatable - consistency matters more than complexity
  • Stay on top of project management - I have a system that keeps everything moving

How much do I charge?

My hourly rate is AUD $120 an hour (around $85 / hour), but rates come down when economies of scale kick in. If you need help with dev and production, I can leverage a small team at lower rates – check out my pricing.

Is your business in APAC? Happy to discuss different pricing models.

See Pricing
Approach

Getting traction

This is what I’ve learned over 15 years as a marketer, from those who succeeded as well as my own experiences – good and bad.

Strategy first
Build lean & fast
Focus on what works
Smart Ops, automation & AI
Learn & Iterate

Get a free 30-minute consultation

When you book time in my calendar share what your objectives are so I can better prep for the call.