Did you receive our letter in the post? We sent a couple of hundred locally as part of our launch campaign, in parallel with our email outreach efforts.
Google and Facebook ads remain the most effective channels, but you will be more successful if you reach your audience other ways.
Remember this too: you need to reach prospects multiple times before your brand will stick to their minds.
Not just direct response - build your brand too
One of the biggest mistakes small business make when advertising is missing the opportunity to tell their brand’s story.
Run a campaign for an offer, but don’t forget to tell your brand’s story too. So that the next time a customer is in market looking to buy the will think of you first.
Advertising is a numbers game
Advertising is a numbers game because every action can be tracked and measured.
This makes it especially valuable for small businesses, allowing them to focus on what works, cut waste, and get the best return from limited budgets.