Relationships matter, but also what you say and how you say it.
You have to be louder too as the market has become noisy.
Publishing a ton of content to flood Google doesn’t work anymore. To cut through, you need content that is honest, sharp and unique to your brand.
Marketing is built on top of a solid content strategy
There’s a lot to learn from the big brands, even if you’re a small shop in Jackson Court. Messaging needs to be consistent and tight to be effective. Content helps you explain why what you say is true and should be trusted.
Prospects want to know what value you create for them. Before this, they need to know that you exist.
An effective content strategy works at all stages of the buyer journey. What this looks like is the first step of a content marketing project.
How AI helps boost your content marketing efforts
We don’t use AI to write content for us. If we did, it would read like everyone else doing the same.
We use AI for:
- Deep research
- Data analysis
- Editing
- Feedback
- Repurposing content for different channels
AI reduces the time it takes to high quality content. We pass on the savings to our clients.